Job Overview
Duastro is seeking an experienced and detail-oriented On-Page SEO Specialist to strengthen our online visibility through strategic, content-driven and technically sound SEO practices. As part of our digital marketing team, you’ll focus on optimizing web pages to rank higher in search engines by improving site structure, content relevance and technical SEO elements. Your work will directly impact our traffic, leads and growth.
Core Responsibilities
- Keyword Research & Mapping: Conduct thorough keyword analysis to target user intent, search volume and competition. Map keywords to relevant landing pages for strategic optimization.
- Content Optimization: Improve existing content by refining keyword usage, readability, internal linking and formatting (headings, schema markup, lists, etc.). Collaborate with content writers to create SEO-friendly copy.
- Technical On-Page Elements: Optimize page titles, meta descriptions, headers (H1-H6), URLs, image alt attributes and schema markup to improve search engine understanding and CTR.
- Site Structure & Internal Linking: Ensure logical site architecture and implement internal linking strategies that improve crawlability and distribute link equity effectively.
- Page Speed Optimization: Work with developers to implement Core Web Vitals improvements—minimize loading time, enhance mobile usability and reduce CLS (Cumulative Layout Shift).
- SEO Auditing & Monitoring: Perform regular SEO audits using tools like Screaming Frog, Ahrefs or Sitebulb. Track organic traffic, bounce rate and page performance via Google Analytics and Search Console.
- Structured Data Implementation: Deploy and manage structured data (JSON-LD) for enhanced SERP features such as rich snippets and FAQs.
- Competitor Analysis: Analyze competitor strategies and implement findings to outperform them in rankings and engagement.
Required Skills & Experience
- Minimum 2–3 years of experience specifically focused on On-Page SEO.
- Hands-on experience with CMS platforms like WordPress, Shopify, Webflow or custom-built sites.
- Strong knowledge of HTML, CSS and SEO plugins like Yoast SEO, Rank Math or All in One SEO.
- Proficiency in Google Search Console, Google Analytics, Ahrefs, SEMrush and Screaming Frog.
- Understanding of content marketing, user experience and how SEO integrates with design and development.
- Clear understanding of Google’s ranking signals and frequent updates (Core Updates, Helpful Content, etc.).
- Excellent communication skills to coordinate with content teams, developers and stakeholders.
What You’ll Gain at Duastro
- Competitive compensation with performance incentives.
- Flexible remote-first work culture with strong collaborative support.
- Opportunity to lead optimization strategies across diverse industries and websites.
- Access to premium SEO tools and analytics software.
- Continuous learning through webinars, SEO summits and internal knowledge-sharing sessions.
- Creative freedom to experiment and innovate with modern SEO tactics.
Ready to Optimize the Web with Us?
Join Duastro and contribute to a future where businesses grow through search excellence. Let’s craft high-performing pages together
