Job Overview
Duastro is seeking a skilled and analytical Meta Ads Expert to lead our Facebook and Instagram advertising campaigns. If you have a proven track record of scaling ad accounts, generating high ROI and leveraging the Meta platform's full funnel capabilities — this is your stage. You'll manage strategy, execution and optimization for high-volume ad spends, working closely with creative and content teams.
Key Responsibilities
- Plan, launch and manage Facebook & Instagram ad campaigns across multiple objectives (Awareness, Traffic, Conversions, Leads, Retargeting).
- Manage and optimize large-scale monthly ad budgets with a focus on ROAS and CPL/CPA goals.
- Continuously A/B test creatives, placements, targeting and copy to improve campaign performance.
- Implement advanced strategies using custom audiences, lookalikes, CAPI (Conversions API) and pixel integrations.
- Monitor and report on campaign metrics using Meta Business Suite, Ads Manager and third-party tools.
- Collaborate with designers and content teams to develop scroll-stopping ad creatives including videos, reels and carousels.
- Stay updated with Meta algorithm changes, new ad formats and policy updates.
Qualifications
- 3+ years of experience in Meta Ads with a focus on lead generation, ecommerce or service-based businesses.
- Demonstrated ability to manage ad accounts with a combined yearly spend of ₹50 Lakhs to ₹2 Crores or more.
- Deep understanding of audience targeting, campaign structures and full-funnel ad strategies.
- Hands-on experience with Meta Pixel, CAPI, Google Tag Manager and Facebook Analytics.
- Strong analytical skills with knowledge of attribution models and UTM tracking.
- Excellent copywriting instincts and creative judgment for ad creatives.
- Bonus: Knowledge of WhatsApp campaign integration and local lead form strategies.
Why Duastro?
- Competitive salary + performance-based bonuses.
- Remote work flexibility with result-driven culture.
- Work on exciting campaigns across diverse industries.
- Collaborate with a creative and data-first team.
- Get access to premium tools, insights and Meta support channels.
Let’s Scale Together
If you live and breathe Meta Ads and are ready to grow brands and budgets with precision, we want you on our team. Apply now
