Job Overview
Duastro is looking for a detail-oriented and results-driven Keyword Planner Specialist with deep experience in Google Ads and backlink strategies. Your role will focus on identifying high-performance keywords, aligning them with business objectives, supporting PPC campaigns and powering our SEO backlink ecosystem for long-term traffic growth and conversions.
Key Responsibilities
- Use Google Keyword Planner and other advanced tools to build keyword sets for paid and organic campaigns.
- Support Google Ads campaigns across Search, Display and Performance Max with precise targeting keywords.
- Collaborate with SEO and content teams to map keywords to relevant landing pages and backlinks.
- Identify keyword gaps, competitor keyword performance and long-tail keyword opportunities.
- Work closely with backlink builders and content creators to assign strategic anchors and URLs.
- Generate keyword performance reports and provide actionable insights based on traffic, CTR and conversions.
- Ensure alignment between ad copy, landing pages and keyword intent for maximum Quality Score and ROAS.
Qualifications
- Minimum 2 years of experience with Google Ads and SEO keyword research.
- Strong command of Google Keyword Planner, SEMrush, Ahrefs or Ubersuggest.
- Knowledge of paid and organic keyword strategies, including search intent mapping.
- Experience in supporting backlink strategies through keyword-driven anchor text.
- Ability to work with performance marketing teams on ROI-driven campaigns.
- Good analytical skills with proficiency in Google Analytics and Google Search Console.
- Excellent documentation, communication and keyword clustering skills.
Why Duastro?
- Work with an innovative team that's serious about performance marketing.
- Flexible hours and a remote-first work culture.
- Work on projects with real visibility and direct impact on business growth.
- Access to premium tools and ongoing learning support.
- Performance-based bonuses and long-term opportunities.
Ready to Drive Real Results?
If you live and breathe keywords and understand the science behind traffic, conversions and intent—Duastro is your next challenge.