Keyword Planner Specialist

Job Overview

Duastro is looking for a detail-oriented and results-driven Keyword Planner Specialist with deep experience in Google Ads and backlink strategies. Your role will focus on identifying high-performance keywords, aligning them with business objectives, supporting PPC campaigns and powering our SEO backlink ecosystem for long-term traffic growth and conversions.

Key Responsibilities

• Use Google Keyword Planner and other advanced tools to build keyword sets for paid and organic campaigns.
• Support Google Ads campaigns across Search, Display and Performance Max with precise targeting keywords.
• Collaborate with SEO and content teams to map keywords to relevant landing pages and backlinks.
• Identify keyword gaps, competitor keyword performance and long-tail keyword opportunities.
• Work closely with backlink builders and content creators to assign strategic anchors and URLs.
• Generate keyword performance reports and provide actionable insights based on traffic, CTR and conversions.
• Ensure alignment between ad copy, landing pages and keyword intent for maximum Quality Score and ROAS.

Qualifications

• Minimum 2 years of experience with Google Ads and SEO keyword research.
• Strong command of Google Keyword Planner, SEMrush, Ahrefs or Ubersuggest.
• Knowledge of paid and organic keyword strategies, including search intent mapping.
• Experience in supporting backlink strategies through keyword-driven anchor text.
• Ability to work with performance marketing teams on ROI-driven campaigns.
• Good analytical skills with proficiency in Google Analytics and Google Search Console.
• Excellent documentation, communication and keyword clustering skills.

Why Duastro?

• Work with an innovative team that's serious about performance marketing.
• Flexible hours and a remote-first work culture.
• Work on projects with real visibility and direct impact on business growth.
• Access to premium tools and ongoing learning support.
• Performance-based bonuses and long-term opportunities.