Job Overview
Duastro is looking for a highly experienced and data-driven Google Ads Expert capable of managing over ₹2 Crore in annual ad spend. If you understand the architecture of Google Ads inside out — from campaign design to conversion tracking — and can scale profitable campaigns across Search, Performance Max, Display and YouTube, we want you onboard.
Key Responsibilities
- Develop, launch and optimize Google Ads campaigns across Search, Performance Max, Display, Video (YouTube) and Discovery.
- Build and structure large-scale accounts using SKAGs, value-based bidding and audience layering techniques.
- Continuously improve CTR, Quality Score and Conversion Rates using A/B testing, granular targeting and audience insights.
- Implement advanced conversion tracking via GTM, GA4 and offline conversion imports (OCI).
- Analyze performance through Google Ads, GA4 and BigQuery, generating actionable insights and detailed weekly reports.
- Set up custom audiences, lookalikes and smart bidding strategies to maximize ROAS.
- Collaborate with design/content teams to align ad copy and creative assets with performance goals.
- Keep up with Google algorithm changes, beta features and automation tools to stay ahead of the curve.
Qualifications
- 3+ years of experience managing high-budget Google Ads accounts (₹1 Cr+ per year minimum).
- Google Ads Certification in Search, Display and Video (Performance Max certification preferred).
- In-depth knowledge of attribution modeling, custom conversion tracking and dynamic remarketing.
- Hands-on experience with Google Tag Manager, Google Analytics 4 and Data Studio/Looker.
- Strong Excel/Sheets skills for bulk edits and data interpretation.
- Excellent written and verbal communication to explain performance insights clearly.
- Experience with SaaS, e-commerce or service-based industries is a plus.
Why Duastro?
- Freedom to manage multi-crore ad budgets and shape data-backed strategies.
- Performance-based compensation with additional project bonuses.
- Access to enterprise-grade ad tools and insider training materials.
- Flexible remote work opportunities with clear targets and accountability.
- Work with a results-driven team that thrives on innovation and growth.
Ready to Run Results-Driven Campaigns?
If you live in numbers, optimize for results and thrive on scaling high-volume accounts, you’re the one we need. Apply now and take the reins of our paid media success
